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Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India....
India Brand Conclave 2024 will be held in Mumbai
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical....
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their....
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the....
