bharat

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion

Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma

Senior journalist may return to AajTak as Editor, but no official confirmation yet

For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more

Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...

Srivastava confirmed that he would be working closely with Navbharat’s senior management to spearhead digital strategy and expansion

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...

As per reports, Gaurav Dwivedi, CEO of Prasar Bharati, has said that the pubcaster will be inviting bids from tech companies within a year

Prasar Bharati defends mid-auction broadcaster disqualifications in TDSAT; Vision Corporation to file rejoinder. Next hearing on March 21

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding

The inside story of mismanagement at MPEG-2 slot e-auction

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

As per experts, while traditional advertising is a powerful tool for catering to the older demographic and not tech-savvy masses, rise of digital connectivity is...

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...

Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025

Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader

At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...

Maushumi Chakravarty is a senior IIS officer

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

The revamped logo has a saffron-coloured look

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...

Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier,...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...

Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces...

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...

Rubika Liyaquat recently quit Bharat 24

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify...

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...

The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory

The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...

"B dikhe toh bindass bill pay", says Bharat BillPay in its maiden campaign Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India...

 To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...

#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...

To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...

The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by WATConsult’, a one-stop solution for...

The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...

Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...

The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...

Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth BharatPe today announced the appointment...

BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...

Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...

Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...

Ankur Jain in his new role to lead product transformation and drive innovation that cuts across business units and geographic boundaries BharatPe, India’s...

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...

Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...

Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...

Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...

Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...

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