Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
Mohan brings a rich blend of editorial expertise and business acumen to the role
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Indian creators are no longer waiting for brands to cast them in campaigns
The TVC has been conceptualized by Scarecrow M&C Saatchi
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
The campaign talks of a generation that redefines what it means to be tough
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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
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Sushant will lead the art and visual design function across the agency’s diverse client portfolio
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
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As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
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Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data
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Kaushal is reportedly the first private sector executive to head a state-run oil refinery
Launches ‘The One, The Only’ campaign featuring the actor
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...
The campaign features Vicky Kaushal
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Neeraj Vyas moved out of Sony Pictures Networks India in August last year
Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and...
Tushar Ghosh has been with Outlook for nearly 7 years
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
The brand film challenges gender stereotypes and biases
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
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The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
New range comprises ceiling, wall, exhaust, and pedestal fans to further strengthen category Usha International, today launched 10 new fan variants that include...
Launches an exclusive toll-free number that allows consumers to shop within the comfort of their homes Casio India Co. Pvt. Ltd. (CIC) rolls...
Usha International, one of India's leading consumer durable company has added two new refreshingly beautiful fans- Lily and Dahlia, in its popular Bloom Fan series...
Usha International, one of India's leading consumer durable company, launched its range of Usha Racer Chrome fans to beat the rising temperature this summer. The ...
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
The campaign highlights BABY-G's "Tough and Cool" outlook with appeal for women who lead active lives
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
The National Award winner will be endorsing Usha products across categories Usha International has roped in National Award winning actor Keerthy Suresh as its brand...
Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
The Himalaya Drug Company, India’s leading Wellness company, today launched its first Brand campaign, - ‘Khush Raho, Khushaal Raho’ bringing to life its...
Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading global manufacturer of home appliances, has kicked off their new television commercial campaign for...
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...
The account was won in a multi-agency pitch
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
Whirlpool of India, a subsidiary of Whirlpool Corporation and the world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh...
G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to identify India’s most promising athletes...
Usha has emerged yet again as the number one most trusted Indian consumer durables brand in the ‘Most Trusted Brands 2017’ annual survey released recently....
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
