retail

At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...

Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer

Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

Increasing market share in major markets and enhancing profitability identified as priorities for FY’26

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...

The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...

Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...

Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement

As per experts, brands are expanding their digital presence but also pursuing strategic acquisitions to be relevant in the retail landscape

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...

Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’  Over the years, ITC has strengthened its partnership...

The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch of its 50th store in...

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...

The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...

Industry watchers note that the e-tailer festive ad spends may be at the same level as last...

PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...

This year’s festive season has a special significance. It’s both a celebration and mental liberation from the difficult period we have been through....

RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...

Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...

The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...

The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...

~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...

[caption id="attachment_17674" align="alignright" width="260"]

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...

The year 2007 was special for the Internet which came into reckoning for