moha

The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New Delhi

Mohan brings a rich blend of editorial expertise and business acumen to the role

Prachi Narayan promoted to Managing Partner at Havas Play India

Our weekly take on ads that caught our eye or failed to make an impression

Mohanty previously served as the National Head of Sales and President at UTI AMC

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane

The court is hearing a defamation case filed by ANI, which is seeking ?2.10 crore in damages and a permanent stop to further defamatory posts

Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office

Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24

In a LinkedIn post, the YouTube CEO expressed his appreciation for WAVES, outlining how India is becoming a "Creator Nation" with a formidable community

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...

As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31

In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...

Ajit Mohan will be responsible for growing Snap's advertising business and leading revenue product and business operations

In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...

Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages

YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code

With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors

The company's EBITDA stood at Rs 211 crore

Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge

Kumar and Pai have announced that they will not renew their contract after it expires in June this year

Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play

The brand will leverage SKY’s success in the international cricket arena

The Indian pacer will represent the brand's products such as its herbal beard serum

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...

Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India

This is in addition to Wilson's role of Director - Marketing, Product & Customer Experience at the company

Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...

Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas

The account will be serviced from the agency’s Gurugram office

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to...

Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in...

This is Mohan's second stint with BYJU'S

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good

The campaign celebrates and champions all the courageous moves women in India make everyday  This International Women’s Day, Bumble, the women-first social networking app,...

The campaign is to celebrate trailblazing elder women this Women’s Day   Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...

Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...

An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...

The home-grown pharma company aims to grow its visibility in the South Mankind Pharma has announced its association with Malayalam actor Mohanlal as their corporate...

The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...

Nominations to be judged by an illustrious panel of celeb chefs including Mr Rocky Mohan and Chef Saby The extended countrywide lockdown has made...

Fastrack, India’s leading and celebrated youth accessories brand launches a new digital film on Fastrack Reflex Beat commemorating World Athletics Day (May 7th).  This campaign...

Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...

Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...

Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...

In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...

The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...

On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...

Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...

Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...

Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...

Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media...

Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...

Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...

To celebrate International Child Rights Week, ‘Rangoutsav’ was organized across 2500 schools in Maharashtra To mark the celebration of 30 years of United...

After playing host to 5 tremendously successful editions Delhiites will see the 6th edition of Horn OK Please - Delhi’s Happiest Food Festival...

Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...

“Migrating away from a traditional approach, Nine Triangles will focus on building and implementing a digital-first outreach strategy for the brand.” Nine Triangles...

Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update....

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

One of the most popular shows in the history of world television, Game of Thrones, returns for its final season this year. This is not...

Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal...

HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...

Housing.com, India’s most innovative real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara...

SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...

Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October,...

Broadcasters are increasingly using the mobile phone as a device to engage with their viewers, while they are watching television. They are changing...

In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and online ticketing platform, BookMyShow is...

Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the digital media mandate of Sri...

Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...

Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...

Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...

In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...

Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...

-       Bellator 201 will be broadcast live by DSPORT on 30th June 2018, 6:30 am onwards

POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...

In a first for any Indian brand, ITC’s Savlon  has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised...

With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add to the excitement of its...

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...

Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...

Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...

?      Hyundai is the proud Official Automotive Partner of FIFA since 1999 ?      Hyundai India Creates Brilliant Experience for the 2018...

The holy month of Ramadan is going to end soon, Muslims around the globe will celebrate Eid-ul-fitr . Not just communities from Muslim faith but...

A girl, a house, and no fresh air: these are the main ingredients of the video at the heart of window and skylight...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...

India’s leading beauty retailer, Nykaa.com, brings a lovingly crafted tribute to celebrate the spirit of contemporary Indian women, with its latest launch, Matte to Last...

Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

Backlash in some States, consolidation in other states and spreading of wings