The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
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Marquee brands revisit agency ties as big-budget, integrated pitches dominate the second half of 2025
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India’s e-commerce giant invites pitch for one of the country’s largest advertising accounts; EssenceMedia.com currently handles the business
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Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
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Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...
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In his new role, Jain will oversee digital and ATL (Above The Line) media strategies for Flipkart’s core business as well as its emerging verticals.
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Ranjit Babu, who was earlier with Amazon India and former CEO of Cloudtail, will be CEO for Opptra's electronics and general merchandise
‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for...
Launches a digital activation that enables users to unlock special offers by recording their snores
The company has reportedly set processes in motion by changing its domicile from Singapore to India and is planning to go public by 2025 or...
Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...
The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year
The campaign, which features Viswanathan Anand, has been conceptualised by DDB Mudra Group
The integrated campaign comprises films, influencer engagements, and on-ground activations
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Anuj Rathi will replace Ayyappan R at the travel company
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The first edition of the campaign was launched in March 2023
Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in...
The campaign has been conceptualised by 22feet Tribal WW
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Most creative spots we saw between December 1 and 15
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
In line with the larger growth strategy for Flipkart’s Ad Tech business Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and...
Marks the India launch of Fossil Gen 5E series after being unveiled at Consumer Electronics Show 2021 recently Luxury watchmaker Fossil today announced the expansion...
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
Adoption of native languages sees a 2.5x increase from pre-COVID* to the festive* period With the need for social distancing and prioritizing safety, the pandemic...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.
Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart,...
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomizes the flavours of India and brings with...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
Over 100+ unique styles starting at INR 999 Flipkart Fashion, India's largest online fashion store, announces the launch of its in house label...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...
In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...
Flipkart lands another punch by releasing their latest all-rounder campaign on making trendy fashion accessible and affordable. The campaign that lasts for 10 weeks connects...