Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Ahead of summer holiday, Cleartrip brings #NationOnVacation campaign

The first edition of the campaign was launched in March 2023

By Team PITCH

On The Move
Flipkart names Vikash Singh as Director of Growth

Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health

By Team PITCH

Marketing Moments
Flipkart's Shopsy ropes in Sara Ali Khan for Grand Shopsy...

The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination

By Team PITCH

On The Move
Flipkart Group’s Ayappan R moves on after 11 years

Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will....

By Team PITCH

Marketing Moments
Flipkart Saves Valentine's Day for poor planners with ‘Blame it...

The campaign has been conceptualised by 22feet Tribal WW

By Team PITCH

Marketing Moments
How celebs are adding stars to the start-up universe

The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star....

By Team PITCH

Marketing Moments
Best ads of the fortnight: Licious rings in an early...

Most creative spots we saw between December 1 and 15

By Team PITCH

Marketing Moments
2023: When digital advertising got bigger

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....

By Kanchan Srivastava

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH