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Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
The two actors have been roped in as brand ambassadors
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say....
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
