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With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving...

Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24

The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data

The Group told a media house that the sale is part of its strategic decision

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

His last stint was as Executive Vice President -Hyundai -Innocean Worldwide

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say...

While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise

Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards...

Gupta was elevated to the post of president and COO in May 2023

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...

The two actors have been roped in as brand ambassadors

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start...

The film makes the point on the role of homemakers, knowing what is best for the health of the family

The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer

Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...

Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...

Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...

Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...

TenderCuts launches an exciting range of Ready-to-cook products  TenderCuts announces the launch of new varieties in their Ready-to-cook range this festive season to surprise...

Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...

A tribute to MINI John Cooper Works GP MINI India introduces a new Limited Edition MINI John Cooper Works Hatch inspired by the...

The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up

The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...

Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...

Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...

The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that...

ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...

~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

Putting

Experts predict that India will witness 2.4 crore more cars on t