cinema

The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and audience trust.

Our weekly take on ads that caught our eye or failed to make an impression

According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679 crore in 2024 — a...

Mendiratta has been associated with Miraj Cinemas for over a decade

Close on YouTube’s heels is erstwhile JioCinema with 31% share

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights...

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

A consumer forum has asked PVR to mention the actual time of starting the movie rather than the time included for the commercials

Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in...

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed...

Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel

Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY

Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...

The 13 sponsors are collectively for both TV and digital

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...

Industry experts say that there’s no clear verdict on whether the switch could impact advertising

Bhatia was previously with httpool

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

The process has been set in motion, a media report says

Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

Voltas disinfectants powered by UV light, including UV Cart System and Duct Mounted UVGI system, are being used in cinema halls to curb the spread...

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres...

Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...