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Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets

As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full funnel impact with cultural insight

This follows the resignation of Unsoo Kim, who will step down from his role effective December 31, 2025

With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Arun Narayan will step into the role of CEO – Jewellery Division starting January 1, 2026 while Kuruvilla Markose will take charge from August 13,...

Arunabh Madhur has led growth and monetisation across global and Indian markets, with key roles at SHAREit Group and Meta

Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley

Kapoor was earlier Practice Director-FSI Asia Pacific

In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...

Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI

The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season

Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer

The association will be amplified through a 360-degree marketing campaign

Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics

The campaigns feature Sharvari and Vedang Raina in separate films

The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2

The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages

Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...

The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial...

While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO

Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want,...

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns

Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management

Prior to this, Tarun Jha was was the CEO of Havas Worldwide India

Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit...

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season

The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.

The campaign has 5 films translated into 6 languages

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

The ad campaign is conceptualised and created by Mullen Lintas

Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

The campaign has been done in association with Talented

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...

The campaign, an ode to friendships, was conceptualized by DDB Mudra

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL

Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director

Rai has had an eventful 30 years with the Indian advertising industry

Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...

India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...

In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...

Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...

With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...

Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products in stores nearby. Given the...

In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...

Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...

The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...

Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...

Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9...

Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...

Freecharge, India's leading digital marketplace for financial services and products, launches its national campaign. The campaign aims at positioning Freecharge, as the convenient and easy...

Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...

Maruti Suzuki India announced Bollywood Superstar Varun Dhawan as the brand ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic...

Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen customers. Promoting...

Britannia is marking its centenary year with a multi-media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to....

~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...

~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~  ~Collaborates with Supreme Court Advocate Karuna...

~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...

Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...

Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably been one of the most...

At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...

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