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Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
The future of TV is a combination of mass reach...

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....

By Chehneet Kaur

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
TRAI extends last date of submission on National Broadcasting Policy

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

By Team PITCH

Marketing Moments
Sebi case: SAT reserves order on Punit Goenka’s plea

The tribunal has given one week’s time to the parties to file written submissions, if any

By Team PITCH

Marketing Moments
NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By Team PITCH

Marketing Moments
Don't give platform to people charged with terrorism: MIB tells...

The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several....

By Team PITCH

On The Move
Rupert Murdoch steps down as Fox Corp and News Corp...

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

By Team PITCH

Marketing Moments
Include distributor bouquet pricing autonomy issue in consultation paper: MIB...

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

By Team PITCH