tv-ad

According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...

According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three...

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

Experts say GECs and movies may walk away with major chunk of the ad monies

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

Ad rates too typically go up 40-50% during elections, say industry experts

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

The tribunal has given one week’s time to the parties to file written submissions, if any

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24

The data will be released every Thursday

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...

Asks ratings body why it didn’t proactively disclose the MIB order

Profit down 60% to Rs 33.57 crore

The rights are for bilateral India matches on home turf for the next five years

The rights are for bilateral India matches on home turf for the next five years

The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India

The regulatory body issued the consultation paper on August 8

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...

The media companies will be taking part in the online auction for TV and digital rights

ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...

The right is for 2023-2027 period

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...

Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi

The company has attributed the revenue growth to an increase in advertising revenue

Experts expect 10-15% growth in the ad revenue during the upcoming elections

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...

Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi

Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...

He will be hosting the prime time show on the channel.

According to sources, two news channels also bid for the spot at Rs 15 crore

The channel is led by senior journalist Shamsher Singh

Reports say that the bench reserved the order after hearing all the arguments

The duo will now be whole-time directors for three years, starting April 2023

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content

In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel

As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...

Aiyar was associated with the national broadcaster for over 30 years

She was associated with the network for over five years

The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...

Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...

ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

The network is expected to contest that it did not have the opportunity to present its arguments

The exchanges have been asked to issue no-objection certificates before the next hearing on June 16

Kenichiro Yoshida made the revelation during an annual meeting

Network’s net profit for the quarter declined by 85% to Rs 5.38 crore

Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...

Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...

Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...