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AIDCF urges govt to reduce GST from 18% to 5%

AIDCF urges govt to reduce GST from 18% to 5%

  • by pitchteam
  • August 28, 2025

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...


One year on, silence over Broadcast Bill fuels speculation and concern

One year on, silence over Broadcast Bill fuels speculation and concern

  • by Team PITCH
  • August 21, 2025

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors


Gautam Jain named Content Lead at Sony SAB

Gautam Jain named Content Lead at Sony SAB

  • by Team PITCH
  • August 19, 2025

Before this, Jain worked as Director of Amenic Entertainment


Indian M&E sector grew to $29.4B in 2024: EY-MIB report

Indian M&E sector grew to $29.4B in 2024: EY-MIB report

  • by Aditi Gupta
  • May 06, 2025

The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...


Sony repackages Dangal’s 2-year-old show for prime time: Will the content hack work?

Sony repackages Dangal’s 2-year-old show for prime time: Will the content hack...

  • by Team PITCH
  • April 29, 2025

Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging...


Surge in Viewership: Free Dish boosts channel ratings

Surge in Viewership: Free Dish boosts channel ratings

  • by Aditi Gupta
  • April 28, 2025

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...


Rs 4,000 crore in ad sales: Is FTA the dark horse of broadcasting arena?

Rs 4,000 crore in ad sales: Is FTA the dark horse of...

  • by Aditi Gupta
  • March 05, 2025

From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...


Unfair deadlines, mysterious disqualifications: DD Free Dish auction faces allegations

Unfair deadlines, mysterious disqualifications: DD Free Dish auction faces allegations

  • by Team PITCH
  • February 20, 2025

Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions


DD Free Dish sees over Rs 50 cr drop in news channel bids - smart play or declining trust?

DD Free Dish sees over Rs 50 cr drop in news channel...

  • by Team PITCH
  • February 19, 2025

As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...


Why Prasar Bharati lost nearly Rs 150 crore in DD Free Dish auction

Why Prasar Bharati lost nearly Rs 150 crore in DD Free Dish...

  • by Tasmayee Laha Roy
  • February 17, 2025

The inside story of mismanagement at MPEG-2 slot e-auction


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Why creator licensing is trumping traditional ads as an ROI driver

Why creator licensing is trumping traditional ads as an ROI driver

  • by Team PITCH
  • January 17, 2025

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience


Choice of technology to distribute channels should be left to broadcasters: TRAI

Choice of technology to distribute channels should be left to broadcasters: TRAI

  • by Aditi Gupta
  • January 16, 2025

The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday


New RIOs out: JioStar raises channel bouquet prices by 18%, Zee & Sony by 12%

New RIOs out: JioStar raises channel bouquet prices by 18%, Zee &...

  • by Aditi Gupta
  • January 07, 2025

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options


Is TRAI eyeing greater control over broadcasting?

Is TRAI eyeing greater control over broadcasting?

  • by Tasmayee Laha Roy
  • November 04, 2024

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework


Soapy challenge: Show churn hits record levels as GECs look for next hit

Soapy challenge: Show churn hits record levels as GECs look for next...

  • by Tasmayee Laha Roy Aditi Gupta
  • October 23, 2024

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?


No new suggestions: Stakeholders gear up to submit feedback to MIB on Broadcasting Bill

No new suggestions: Stakeholders gear up to submit feedback to MIB on...

  • by Aditi Gupta
  • October 11, 2024

This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...


Ratings report card: Twist in GEC plot as TV crosses path with digital

Ratings report card: Twist in GEC plot as TV crosses path with...

  • by Aditi Gupta Chehneet Kaur
  • October 01, 2024

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...


Zee-Star $940 million arbitration: A precedent in the making?

Zee-Star $940 million arbitration: A precedent in the making?

  • by Sonam Saini
  • September 23, 2024

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...


Prasar Bharati OTT: 40 channels on board but big four stay away

Prasar Bharati OTT: 40 channels on board but big four stay away

  • by Sonam Saini
  • September 18, 2024

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...


How Gaurav Banerjee is revamping Sony

How Gaurav Banerjee is revamping Sony

  • by Sonam Saini
  • September 10, 2024

Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs


Disney-RIL Merger: The power of consolidation & the risk of monopoly

Disney-RIL Merger: The power of consolidation & the risk of monopoly

  • by Aditi Gupta Sonam Saini
  • August 29, 2024

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...


NBDA members to meet PM Narendra Modi today

NBDA members to meet PM Narendra Modi today

  • by Team PITCH
  • August 27, 2024

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry


MIB extends deadline for consultation on first draft of Broadcasting Services Bill

MIB extends deadline for consultation on first draft of Broadcasting Services Bill

  • by Team PITCH
  • August 13, 2024

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 


May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft

May take months or years: Legal experts vexed by withdrawal of 2nd...

  • by Aditi Gupta
  • August 13, 2024

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...


Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

  • by Aditi Gupta
  • August 12, 2024

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards


Draft Broadcasting Bill: Digital news publishers ask for more transparency

Draft Broadcasting Bill: Digital news publishers ask for more transparency

  • by Team PITCH
  • August 09, 2024

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators


Big bucks for news broadcasters: Revenues soar up to 40% in Q1 FY25

Big bucks for news broadcasters: Revenues soar up to 40% in Q1...

  • by Aditi Gupta
  • August 07, 2024

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...


Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50 Cr

Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50...

  • by Sonam Saini
  • August 05, 2024

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage


Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

  • by Team PITCH
  • July 31, 2024

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...


Social media video, podcast creators may now become ‘digital news broadcasters’

Social media video, podcast creators may now become ‘digital news broadcasters’

  • by Team PITCH
  • July 26, 2024

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news...


TRAI’s multiple rating agencies push: Will TAM finally get lucky?

TRAI’s multiple rating agencies push: Will TAM finally get lucky?

  • by Kanchan Srivastava
  • June 28, 2024

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say


SDC: MIB softens stance; to include advertisers’ suggestions in court submission

SDC: MIB softens stance; to include advertisers’ suggestions in court submission

  • by Chehneet Kaur
  • June 26, 2024

In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court


NBP: TRAI silent on OTT regulation & data privacy?

NBP: TRAI silent on OTT regulation & data privacy?

  • by Aditi Gupta
  • June 24, 2024

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...


Upgrade DD FreeDish to an addressable system: TRAI

Upgrade DD FreeDish to an addressable system: TRAI

  • by Team PITCH
  • June 21, 2024

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish


Cons heavier than pros, says industry as MIB doubles down on self-declaration certs

Cons heavier than pros, says industry as MIB doubles down on self-declaration...

  • by Chehneet Kaur
  • June 12, 2024

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits


Why is Sony TV seeing a drop in viewership?

Why is Sony TV seeing a drop in viewership?

  • by Sonam Saini
  • May 07, 2024

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs


Sports business is all about feelings: Prashant Khanna, Disney Star

Sports business is all about feelings: Prashant Khanna, Disney Star

  • by Aditi Gupta
  • May 02, 2024

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved


Price hike of TV channels put on hold till June?

Price hike of TV channels put on hold till June?

  • by Aditi Gupta
  • April 09, 2024

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...


Google vs start-ups: Is building Indian app store a permanent solution?

Google vs start-ups: Is building Indian app store a permanent solution?

  • by Sohini Ganguly
  • March 04, 2024

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation


DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid genres

DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid genres

  • by Sonam Saini
  • February 27, 2024

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform


Rs 125 crore added to DD’s kitty at the end of Day 4 of FreeDish auction

Rs 125 crore added to DD’s kitty at the end of Day...

  • by Sonam Saini
  • February 23, 2024

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far


TV subs revenue down 4% in FY 2022-2023: TRAI

TV subs revenue down 4% in FY 2022-2023: TRAI

  • by Sonam Saini
  • February 21, 2024

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%


We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag Thakur

We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag...

  • by Chehneet Kaur
  • February 20, 2024

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...


Disney Star-Viacom18 deal: How good a news for BCCI?

Disney Star-Viacom18 deal: How good a news for BCCI?

  • by Sonam Saini
  • February 07, 2024

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...


5 tasks awaiting MIB Secy Sanjay Jaju

5 tasks awaiting MIB Secy Sanjay Jaju

  • by Chehneet Kaur
  • February 06, 2024

Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead


Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several blocks

Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several...

  • by Chehneet Kaur
  • February 05, 2024

Sanjay Jaju has helmed various public service roles across departments and earned several laurels


Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs up

Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs...

  • by Team PITCH
  • February 05, 2024

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting


Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs up

Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs...

  • by Team PITCH
  • February 02, 2024

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting


Fresh legal battles for ZEEL after break-up with Sony?

Fresh legal battles for ZEEL after break-up with Sony?

  • by Aditi Gupta
  • January 23, 2024

Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative proceedings by SEBI. Sony seems...


As D-Day approaches, will Sony and Zee give the merger one last shot?

As D-Day approaches, will Sony and Zee give the merger one last...

  • by Naziya Alvi Rahman
  • January 18, 2024

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...


Game-Changing Landscape of Domestic Sports Digitization in 2024

Game-Changing Landscape of Domestic Sports Digitization in 2024

  • by Sidhhant Agarwal
  • January 09, 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024


Are two months enough to finalise the mega Reliance-Disney India merger?

Are two months enough to finalise the mega Reliance-Disney India merger?

  • by Aditi Gupta
  • December 28, 2023

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...


Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take

Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take

  • by Team PITCH
  • October 13, 2023

Our pick of the best commercials between September 15 and 30


TRAI extends last date of submission on National Broadcasting Policy

TRAI extends last date of submission on National Broadcasting Policy

  • by Team PITCH
  • October 12, 2023

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023


Sting Blue launched with an 'electrifying' ad

Sting Blue launched with an 'electrifying' ad

  • by pitchteam
  • September 28, 2023

The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’


TRAI releases consultation paper on encouraging R&D in telecom, broadcasting & IT sectors

TRAI releases consultation paper on encouraging R&D in telecom, broadcasting & IT...

  • by Team PITCH
  • September 25, 2023

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023


Don't give platform to people charged with terrorism: MIB tells TV channels

Don't give platform to people charged with terrorism: MIB tells TV channels

  • by Team PITCH
  • September 22, 2023

The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air


Review of broadcasting & cable services rules: TRAI extends deadline to submit comments

Review of broadcasting & cable services rules: TRAI extends deadline to submit...

  • by Team PITCH
  • August 31, 2023

The regulatory body issued the consultation paper on August 8


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Three-tier regulatory framework for online media platforms proposed by Govt

Three-tier regulatory framework for online media platforms proposed by Govt

  • by Team PITCH
  • February 24, 2021

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...


MIB set to amend Cable Television Network (Regulation) Act

MIB set to amend Cable Television Network (Regulation) Act

  • by Tasmayee Laha Roy
  • January 27, 2021

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...


Pay DTH active subscriber base has 70.70 million in Jul-Sep quarter: TRAI

Pay DTH active subscriber base has 70.70 million in Jul-Sep quarter: TRAI

  • by Team PITCH
  • January 22, 2021

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...


MIB to frame overarching statute for self-regulation by OTT, digital news platforms

MIB to frame overarching statute for self-regulation by OTT, digital news platforms

  • by Team PITCH
  • January 18, 2021

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...


2020: MIB’s regulatory interventions & their impact on media

2020: MIB’s regulatory interventions & their impact on media

  • by Javed Farooqui
  • January 08, 2021

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...


MIB directs DTH players to clear dues to get fresh licence

MIB directs DTH players to clear dues to get fresh licence

  • by Javed Farooqui
  • December 31, 2020

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...


Dish TV asked to pay Rs 4164 crore in licence fee & accrued interest by MIB

Dish TV asked to pay Rs 4164 crore in licence fee &...

  • by Team PITCH
  • December 28, 2020

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...


OTT regulation: Justified concern or exaggerated fear?

OTT regulation: Justified concern or exaggerated fear?

  • by Javed Farooqui
  • December 22, 2020

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...


Govt close to coming up with National Broadcasting Policy draft: Neerja Sekhar

Govt close to coming up with National Broadcasting Policy draft: Neerja Sekhar

  • by Sonam Saini
  • December 18, 2020

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...


OTT industry working on implementation code after MIB's rejection of self-regulation code

OTT industry working on implementation code after MIB's rejection of self-regulation code

  • by Team PITCH
  • December 04, 2020

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...


BARC India renames Impressions'000 as AMA'000, new update to be released today

BARC India renames Impressions'000 as AMA'000, new update to be released today

  • by Team PITCH
  • December 01, 2020

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....


Regulatory certainty is a must for any content producer: K Madhavan

Regulatory certainty is a must for any content producer: K Madhavan

  • by Naziya Alvi Rahman
  • November 24, 2020

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...


'Can strike right balance if MIB doesn't overregulate & OTTs don't overstep the line'

'Can strike right balance if MIB doesn't overregulate & OTTs don't overstep...

  • by Javed Farooqui
  • November 12, 2020

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...


Govt brings online news platforms, content providers under MIB

Govt brings online news platforms, content providers under MIB

  • by Javed Farooqui
  • November 11, 2020

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...


Amazon.in, Myntra & Flipkart continue to be among top 10 brands: BARC

Amazon.in, Myntra & Flipkart continue to be among top 10 brands: BARC

  • by Team PITCH
  • October 30, 2020

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...


My news, my way: How subscribers, membership will drive News forward

My news, my way: How subscribers, membership will drive News forward

  • by Shakir Ebrahim
  • February 28, 2020

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...


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