hotstar

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

Close on YouTube’s heels is erstwhile JioCinema with 31% share

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

This is Haier’s third consecutive year of collaboration with IPL

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

With names like Uorfi Javed, Munawar Faruqui, Zakir Khan and Ranveer Brar on board, industry watchers say it is now for Sparks to get the...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup

This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency

Disney Star this year onboarded 59 categories of advertisers and 90 brands

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

The company saw a decline in sports revenue from Star India by 17%

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%

We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...

Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...

With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...

Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...

Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...

The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put together critically acclaimed shows to...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...

Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In his new role,...

Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...

MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...

The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...