Anupama Ramaswamy was earlier Joint Managing Director and Chief Creative Officer
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
The film promotes the brand’s vacuum cleaner range
Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, writes why the OTT crackdown was ‘not censorship but cultural correction’
Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native,...
Prior to his elevation, Anuj Gupta held the role of Vice President at the company
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...
Shantanu Sirohi was till now Co-Founder and Chief Operating Officer of Interactive Avenues
Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
Kohli’s investment, while undisclosed, is being called “significant” by insiders
Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and...
Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
Payment delays cripple creator economy: Will the industry wake up?
Prior to this, Anuj Narang was Vice President - Sales at DLF
Anurag Verma and Shashank Shekhar were senior director of content strategy and operations at the social networking service platform
In his previous roles, Anurag Mehrotra was Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at...
The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
Neeraj Vyas moved out of Sony Pictures Networks India in August last year
Earlier, Shantanu Naidu was the close confidant and Manager of late industrialist Ratan Tata
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years
The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
82.5 Communications will also be involved in the upcoming product launches for Bacardi India
While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO
Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...
Dr Manu Nanda, Chief Marketing Officer, Stovekraft tells us about Pigeon’s latest campaign, the importance of being consumer-centric, innovative and affordable and more
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...
The campaign with Sen will play out on her social media channels to attract maximum visibility
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...
The campaign has been conceptualised by Cheil India
The brand, published by RPSG Lifestyle Media, will launch later this year
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at...
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
In his previous role, Anuj Bhasin was the Director of Sales and Market Strategy Head at ESPN
Anuj Rathi will replace Ayyappan R at the travel company
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
The 30 second ad-film was conceptualized by Havas Worldwide India
Anurag Gupta was previously the Chief Operation Officer at ada, Kuala Lumpur, Malaysia.
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Havas Worldwide India has appointed the four as Executive Creative Directors
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with online giants, digital dominance, and...
The brand film challenges gender stereotypes and biases
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future...
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been conceived and scripted by Leo Burnett
While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the...
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
Launches a digital film starring Vihaan Samat and Anushka Sen as a young couple in love
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
The fourth edition of the conference will be held in Chennai on 24 January 2024
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV...
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Aashirvaad has roped in actor Rupali Ganguli for the campaign
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
The company disclosed the news of Ahuja's demise in an exchange filing on the BSE
Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Chauhan will be based out of the agency’s Gurgaon office and report directly to Himanshu Saxena, Chief Operating Officer and Managing Director, BBH India
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
Rathi has stepped down as SVP, Revenue and Growth
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
She was Sr. CD at Cheil India previously
It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
The new timepieces expand ORIENT’s pair watch line-up ORIENT adds ten new his and hers simple date models, each featuring a simple design with...
Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection Drawing...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman Capital Foods has announced the elevation of Navin Tewari, to the position of...
Conveying the signature Bikano taste, Peanut Ball is a lip-smacking tasty snack option Bikano, India’s favourite snack and packaged food maker has launched Peanut Ball,...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
#TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration...
Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product under Redmi - Redmi Earbuds...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...
Kansai Nerolac Paints Ltd. (KNPL) has recently announced a first of its kind industry-wide initiative, titled #PaintTheirFuture, to extend a helping...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...
The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...
Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...
Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...
Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
Bolly2Box is today announcing the first-ever Publisher Story dedicated to the latest Bollywood News on Snapchat Discover. The English language Publisher...
The remix is orchestrated entirely from Made in India Xiaomi products Xiaomi India, India’s number one smartphone and smart TV brand has announced an...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed...
Since its beginning in 2014, Xiaomi India witnessed phenomenal success in the smartphone industry. Xiaomi currently dominates the smartphone market with a substantial 29.7% share...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...
The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat on heart health Saffolalife, a...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
The joys of parenthood are redoubled when parents share childcare equally. This not only supports women in the workplace – but also affords...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...
At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...