Tags STORY
Report Watch
Digital media revenue stood at Rs 63,200 crore in FY...

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

By Aditi Gupta

On The Move
Amazon confirms Aparna Purohit's departure

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with....

By Team PITCH

On The Move
Who will replace Aparna Purohit at Amazon Prime Video?

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head....

By Team PITCH

On The Move
Aparna Purohit to move on from Amazon Prime Video?

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

By Sonam Saini

Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

Marketing Moments
Brands hit billboards, social media with colourful campaigns for Holi

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant....

By Team PITCH

Marketing Moments
YouTube’s big bet on creators and Shorts: How can marketers...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....

By Shantanu David

Opinion
Cracking the Code: SEO Strategies for 2024 and Beyond

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

By Kamal Krishna

Marketing Moments
After Netflix, Amazon Prime Video also rolls out AvoD model

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

By Team PITCH