pr-and-corporate-communications

Sunfeast Wowzers has dialled up the sensory drama with a bolder, cheesier and crunchier communication

The campaign has been conceptualised by Saatchi & Saatchi India

The campaign is built on an insight that it is important for parents to pass on the right values to children, as they also prepare...

The campaign has been conceptualised by TBWA

Through this association, the brand is set to amplify its campaign with the tagline “No Jhatke, Only Hatke,” reinforcing the unmatched strength, reliability, and safety...

The campaign showcases the essence of Indianness through everyday moments we all experience, with stains that Ghadi’s understanding every ‘mael’ of life, can truly handle

The association with the actor will fuel PNG’s visibility across markets, amplifying legacy via endorsements, advocacy, and brand-led initiatives

This marks the fourth consecutive year of association with the festival since its inaugural edition

The association aims to deepen the brand’s connect with aspirational, style-conscious consumers across metros, Tier I, II and III cities

The film celebrates the unseen force behind India’s momentum and draws from a simple but powerful idea that ‘Raftaar’ is not just speed. It is...

Prior to this, Rajiv Singh served as Head of Growth & Marketing at ITC Food Tech, a division of ITC Limited

Zee Entertainment CEO Punit Goenka highlighted that advertiser segments beyond FMCG are beginning to contribute, providing greater diversification to the company’s revenue mix

Total income for the quarter rose to Rs 4,155 crore, up from Rs 3,851 crore in Q3 FY25.

Sunil Mehta’s term as Chairman will end on 30 January 2026

Netflix has recently updated its proposal to an all-cash bid of approximately $82.7 billion, or $27.75 per share, aiming to offer shareholders greater certainty and...

The new Personal Intelligence feature connects Gmail and Photos to provide personalized search results for paid AI users

From pioneering explorers and primatologists such as Jane Goodall to acclaimed filmmakers like Jimmy Chin, National Geographic has long honored those who push the limits...

Anil Kotian currently leads agency partnerships at ZEE5

Beerajaah Sswain is an experienced growth strategist with more than 24 years of expertise

Led by CEO Jean-Laurent Poitou, the strategy outlines the company’s renewed ambitions along with a clear roadmap for execution

Before this, Anirudh Pandharkar spent over six years at Dr. Reddy’s Laboratories

In her new role, Madhurita Sengupta will spearhead the firm’s brand strategy, customer engagement initiatives and digital marketing efforts

Before this appointment, Varman served as Head of Media & Digital Marketing at Zydus Wellness

Chaitanya Chinchlikar will take on the new role alongside his current position as Vice President at Whistling Woods International

The acquisition completes a strategic initiative launched in January 2024, when AMNL first acquired a majority stake in IANS

The filing follows Paramount’s decision to extend its $30-per-share, all-cash tender offer for Warner Bros. Discovery shares until February 20, 2026

The transition to WPP Production is effective 23 February and brings WPP’s expertise with advanced GenAI capabilities, creativity, and multi-year investments in a new global...

According to reports, the lawsuit filed last year alleges that the tech giant entered into agreements with mobile device manufacturers and other parties

Ajay Maurya, Head – Category and Marketing at Mia by Tanishq, speaks on the association with the Hornbill Festival, the role of digital, omnichannel and...

Goyal will move into the role of Vice Chairman and Director on the Board, subject to shareholders’ approval

Dhindsa is the co-founder and CEO of Blinkit, the quick-commerce firm that has revolutionised India’s grocery delivery sector

The recommendations call for immediate relief for stressed linear TV, greater clarity for digital media, and a reduction in tax disputes

Most recently, Lakshminarayanan served as Managing Director and Group Vice President for ServiceNow India and SAARC

Total income for the quarter came in at Rs 16,663 crore

Claudine Cheever has been appointed Chief Marketing Officer of Pinterest, while Lee Brown has taken on the role of Chief Business Officer

Vasu Sharma previously worked with Meta’s Facebook AI Research (FAIR) division

Manish Maheshwari has previously held leadership positions at organisations including ITC and Udaan

Before this appointment, Abhay Kulkarni was associated with DWA

Havells reported total income of Rs 5,630 crore for the quarter, up from Rs 4,865 crore in Q2 FY26 and Rs 4,953 crore in the...

Rapido’s food and parcel delivery revenue climbed 28.3% to Rs 340 crore in FY25

Previously, Simon Milner held public policy roles at the BBC and British Telecom

Branding was visible across multiple touchpoints during the event, including along the race route, at hydration and recovery stations, and on participant kits and race-day...

Q3 profit jump 33% on strong digital momentum

Before joining Myntra, he was the Deputy CEO at Lifestyle India

Most recently, he served as CEO of RR Kabel’s Consumer Electricals business

Ghosh joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn at Grasim...

He previously served as Global Head of the Marketing Demand Center at TCS

JioStar reported a profit after tax of Rs 888 crore in Q3 FY26.

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...

Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...

Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...