pitch

The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’

The third edition of the conference will be held on September 24 in Mumbai

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Marquee brands revisit agency ties as big-budget, integrated pitches dominate the second half of 2025

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just a format, it’s the de...

Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's 'unmatched scale and daily relevance'

Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement

Marketers, at the e4m Pitch CMO Summit 2025, debated whether digital delivers clarity or chaos, highlighting gaps in transparency, measurement, and unified campaign planning

At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are fast replacing vanity metrics

A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'

At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving

At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...

Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...

The summit will be held in Gurugram on Thursday, June 5, 2025

Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka Crypto Coach,’ and how it...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

Iyer, Head - Marketing, Piramal Finance sheds light on the approach to financial inclusion, challenges in serving Bharat, and how their marketing strategy has evolved...

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol

The account size is believed to be Rs 400 crore, industry sources told e4m

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...

The new pitch is believed to be worth over Rs 750 crore, say sources

The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies

Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV

In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025

At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...

Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...

The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report

At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry

As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...

The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024

As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024

The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025

According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

Aditi Olemann, Head of Marketing, Cashfree Payments talks about Cashfree's brand refresh, the new tagline 'Move Fast', collaboration with Rajkummar Rao, empowering businesses for growth,...

Zoher Kapuswala, Marketing Head, Indian Subcontinent, Ferrero India tells us about moving beyond gifting space, innovations to drive growth in the Indian market and more

Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, tells us why the rice company is betting big on regional play,...

Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and...

Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market...

Philip Royappan, General Manager - Marketing, Funskool discusses competition, the evolution of marketing and distribution post-COVID, and the growing relevance of toys for kids

Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep'...

Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to...

In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's evolution, its partnership with Rohit...

Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more

The Voice Company has bagged the mandate for the e-visa platform's launch campaign

Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'

Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...

Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing...

The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI

At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape

At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics...

Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai

Before joining Zee Media, she was the Head of Human Resources at HT Digital Streams

In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets,...

At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing...

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the...

The event will be held on Friday, August 23, 2024, in Bengaluru

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru

Debosmita Majumder, Chief Marketing Officer of WeWork India talks about the evolving workspace industry in India, re-strategising marketing efforts, leveraging technology and more

Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy, plans and more

Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more

Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI, evolving role of the marketer,...

Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more

Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences, and more

At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu...

Lemma's Rajeev Dhal and Noise' Utsav Malhotra decode strategies to reach out to the elusive 'digital nomad' at the e4m Pitch CMO 2024 summit

At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web

Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday

A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’

At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India

Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit

Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty

The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt

The conference will be held on Friday, June 7, 2024

To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content and monetisation strategy, the road...

In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel...

Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community, partnerships, product innovation, targeted marketing...

In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious...

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited

At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings

Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024

At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth

Mandon, Country Manager for The LEGO Group India talks about highlights of the brand’s journey in India, future plans and more

Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store...

Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more

The conference will be followed by the Pitch Best CMO Awards

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

Key speakers of the conference are Jayen Mehta, Sudhanshu Pokhriyal, Ayush Gupta, Anoop Manohar and Raj Rishi Singh among others

The theme of this edition of the conference is ‘The stories of building successful brands’

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'

During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...

At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...

The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR

This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular...

1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...

The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...

The inaugural list has names from performers from top brands and companies across diverse sectors The inaugural Pitch Marketing 30under30 list, which recognises the industry...

WATConsult India, the hybrid digital agency from the house of Dentsu International has curated this profile It’s an intelligent professional and a star performer. It’s...

Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...

The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...

 A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...

 6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu The digital advertising industry across...

This is part of updates that the search engine giant has brought to it News Showcase Google has announced few updates to its News Showcase,...

Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...

ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards Council of India (ASCI) looked...

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a committee to review the guidelines...

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...

 Muthoot Finance Ltd, India’s largest gold loan company launched a series of eight communications titled “Gold Loan is Good” as part of...

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,  Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...

A real event needs more than a ‘Zoom’, it requires a ‘Floor’ enabling one-to-one meetings, one-to-many conferences and many-to-many roundtable discussion, all in...

Detel, a trustworthy and value for money consumer lifestyle brand has forayed in to personal protective equipment segment with...

Acknowledges the commitment and dedication of employees who are ensuring production and supply of essential products to the Nation Multi Business conglomerate ITC Ltd has...

Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...

The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...

BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The...

Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur Anamika Sirohi who recently quit Hindware is all set to join Amway...

Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its first ever TVC campaign titled...

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...

Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...

Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...

Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...

The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...

Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...

Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked...

The 11th edition of Pitch CMO Summit, to be held at ITC Maratha in Mumbai on March 7, will see a gathering of the best...

The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest mountain in the Alps after...

Borja Borrero will continue to lead EMEA and LatAm along with India Interbrand, world’s largest and most influential brand consultancy, has...

Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bangalore office. Shujoy has been with J....

Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has announced the appointment of Anindya Dutta as...

Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...

Reimagining traditional Namkeens like never before, PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure...

Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh Kataria, Head of Marketing, Mattel...

~adidas and Hima will work together to inspire young athletes, to create positive change through the power...

~ One stop store with all the products for your baby- Apparels, cosmetics, travel, toys, nursing~ Chicco, one of the biggest...

India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...

FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...

Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience...

NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in one of the most influential icons of this...

iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...

Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...

Actor Ravi Kishan launched the networks 52nd web radio station Radio City India’s first & premium web radio touched...

Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

DSPORT, a premium sports TV channel by Discovery Communications has achieved a milestone of reaching across 110 mn households in India. The channel...

The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...

Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...

Changes happening Observe the trends, take action to exploit those particular trends, because if we don’t, we might become obsolete very quickly. This specially holds...

Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...

Mr. 360 spoke candidly during an episode of INSIDE RCB The second episode of the exclusive INSIDE RCB on Star Sports 1 and Star Sports...

WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...

Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...

The third day of Goafest 2018 saw Sania Mirza, the ace tennis player talking about the importance of sports. She highlighted the fact that sports...

The Minister of State for Youth Affairs & Sports and Minister of State for Information & Broadcasting, Rajyavardhan Singh Rathore, spoke about the controversy over...

Stay Uncle Launched a fake Website that became viral within hours of launch StayUncle, a hotel booking website in India for both married and unmarried...

Association with ‘HelpAge India’ for the campaign to highlight the plight of 9 crore elderly people. Launched a short film to promote the campaign, #GrillForACause...

Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...

Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category,...

Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol...

At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an insightful talk on ‘Building brands...

At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...

Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling...

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...

The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up   WATConsult,...

Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...

India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reflection of today’s Indian woman and the changing landscape she thrives...

A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer...

Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of...

WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To...

Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...

As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...

At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...

Vyoma Media’s software will power BMTC’S Passenger Information System for all the major bus depots Vyoma Media, the country's leading out of home digital solutions...

From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford dictionary. The fintech ecosystem in...

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...

Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...

At its third edition of ‘Google for India’ yesterday, Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to...

ON PURPOSE will be designing and implementing an integrated strategic communication initiative for Nexant to encourage the adoption of rooftop solutions across eight states of...

The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...

Chrome Data Analytics and Media the primary research company conducted an in-depth survey on the youth channel consumption pattern in India. Youth channels are constantly...

Sparx, the sporty footwear brand has announced the launch of its new marketing campaign ‘AW 2017’ showcasing a power packed TV commercial ‘Add Sparx To...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

The Avon campaign #PayAttention and the activities conducted nation-wide, drew attention of not just doctors and associations, (Indian Cancer Society and I-CONGO) but also prominent...

Gutenberg, an award-winning global integrated digital marketing communications firm, has announced the launch of its office in Singapore. Singapore will host Gutenberg's ninth office, which...

WATConsult, India’s most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on consumer perception and effectiveness...

In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...

Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...

The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...

The Walt Disney Company South Asia today announced the appointment of Ms. Amrita Pandey to the newly created role of Regional Head – Media Distribution...

Tata Salt Lite has announced it's support for the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder...

In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families Fevikwik, the instant adhesive brand from Pidilite Industries,...

Ola, India's mobile app for transportation, presented their women driver partners with an exclusive opportunity of meeting film star Vidya Balan. The meetup was a...

JS: How did the 'Be More Human' campaign come about? ST:Reebok’s global philosophy of ‘Be More Human’ has always aimed to inspire physical, social and...

DS Group has launched ‘Pulse Pineapple’, further expanding its confectionary basket. Pass Pass Pulse, is already a leader in the Hard Boiled candy segment. ‘Pulse...

BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...

To celebrate the launch of their compact SUV – The New Ford EcoSport, in the most fun and engaging way, Ford India teamed up with...

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...

India’s leading athlete Virat Kohli has unveiled his brand One8 – a collection of athleisure wear reflective of his personal belief. The launch of his...

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To cash in on the festi

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While categories like FMCG a

That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...

The Internet, which has till now been taking h