Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...
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Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
This campaign was conceptualised and developed by Creativeland Asia Advertising
The India campaign focuses on localized experiences and culture-first storytelling
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...
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In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Vineet Sharma, VP–Marketing and Trade Marketing, AB InBev India, on India being the 4th largest market globally for Budweiser, how scaling of mega brands is...
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Navneet Singh Dhingra, Director and Owner of Orango Solutions, a specialist in airport OOH, addresses affordability concerns, role of BFSI as advertisers and need for...
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Saurabh joined Ather in 2019 as the company’s first Brand Head
The agency will enhance brand engagement with innovative digital creatives
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...
Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the...
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu...
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand Perception, Connecting With Consumers And...
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy
In this strategic role, Puneet Arora will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America,...
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This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
Puneeth Bekal will also lead HDFC Sky
Vineet Singh joined BYJU’s in September 2021
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
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The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.
In its response to stock exchanges, the media company also refuted reports of the merger falling through
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
Reports say that the bench reserved the order after hearing all the arguments
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
Sudipto Chowdhuri to be Chief Revenue Officer, Puneet Tandon Chief Officer, Corp Affairs, Rohit Lal Chief Officer, TV Operations; Gulab Makhija gets the add’l role...
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts...
Dettol, WeWork Safe Program will facilitate a thriving work environment for the members and employees of WeWork India Dettol today announced its partnership with WeWork...
#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season Sugar Cosmetics...
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more...
Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing,...
Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote their latest collection of watches...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Necessity is truly the mother of all invention. Never has this adage been exemplified as much as it has during this unprecedented COVID 19 crisis....
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
The dining out and restaurant tech solutions platform will distribute 1 Lakh KG of rations and cooked food across 20 cities in a short span...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found...
Tropicana, the world’s number one packaged juice brand, known for its delectable 100% juices and fruit beverages, today announced the launch of the...
TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...