Tags STORY
BrandTalk
‘Our focus is to ensure 70% of our TG engages...

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

By Ritika Raj

BrandTalk
'Digital media will play a large part in Bisleri's new...

Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....

By Aditi Gupta

BrandTalk
'We need to simplify this jargon-heavy sector to make it...

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector,....

By Ritika Raj

Marketing Moments
King Charles' coronation: How brands welcomed UK's new monarch

Some of the best coronation-themed creatives from across the world

By Team PITCH

On The Move
Ex-HT Media Rajan Bhalla announces two new startups

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....

By Shantanu David

Marketing Moments
How Brands are riding on regional OTTs' reach to connect...

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....

By Nilanjana Basu

Marketing Moments
Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again,....

By Nafisa Shaheen

BrandTalk
'The core of our strategy will always be our employees...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic,....

By Ritika Raj

Marketing Moments
One Life Studios partners with Pocket Films to showcase short...

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy....

By Team PITCH

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj