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Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

BrandTalk
We believe in making technology accessible to everyone: Chandrika Jain,...

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital....

By Ritika Raj

Marketing Moments
Rise in consumption: Bells of revival ringing for ad market?

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....

By Kanchan Srivastava

Marketing Moments
Startup slowdown: Alarm bells for media & advertising sector?

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels....

By Kanchan Srivastava

Marketing Moments
VIP Industries ad expenses up 216% in FY 2022-23

The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous....

By Sonam Saini

BrandTalk
'Drink More…Water' is our first digital-first campaign: Ishwindar Singh, Pernod...

Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....

By Tanzila Shaikh

Marketing Moments
Kriti Sanon to represent Motorola as brand ambassador

The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40

By Team PITCH

Marketing Moments
From soft drinks to shoes to gadgets: Why brands love...

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

By Team PITCH

BrandTalk
Sleepless Star campaign is a perfect blend of technology &...

iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July....

By Shantanu David

Marketing Moments
Dabur to up ad spends on back of gross margin...

According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore

By Sonam Saini