Tags STORY
BrandTalk
We are going to invest more in digital & traditional...

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans....

By Nilanjana Basu

BrandTalk
We have adopted a hybrid marketing strategy with focus on...

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping....

By Tanzila Shaikh

Marketing Moments
How travel brands are going the extra mile this summer

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as....

By Nilanjana Basu

Marketing Moments
Is ONDC a disruptor in the making?

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small-....

By Kanchan Srivastava

On The Move
Mondelez India signs AdGlobal360 for e-comm retail analytics & digital...

eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence

By Team PITCH

BrandTalk
Shades of inclusivity: Inside Estée Lauder India's 'awareness-first' digital campaign

Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....

By Aditi Gupta

Marketing Moments
Micro-influencers playing big roles for brand marketing

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....

By Tanzila Shaikh

Marketing Moments
Duroflex names Virat Kohli as brand ambassador

The association with the sportsman will help amplify the message of quality sleep to a wider audience

By Team PITCH

Marketing Moments
Alia Bhatt is the first Indian Global Ambassador of Gucci

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul....

By Team PITCH

Marketing Moments
Catch Spices portrays a unique facet of motherhood in sentimental...

The campaign #MaakaEhsaas has been launched ahead of Mother's Day

By Team PITCH