Tags STORY
BrandTalk
YES Bank owns 43% market share of UPI: Nipun Kaushal

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

By Aditi Gupta

BrandTalk
Video is the new audio: Debjani Gupta, Zoom

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....

By Shantanu David

BrandTalk
We aim to grow Himalaya Ashvagandha by 3X the category...

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....

By Nilanjana Basu

Marketing Moments
Worth a shot: Why are brands teaming up with non-cricket...

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

By Tanzila Shaikh

BrandTalk
Retail therapy: Decoding Myntra’s love for celebs

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....

By Tanzila Shaikh

Marketing Moments
Shah Rukh Khan is the face of Myntra's EORS

Under this association, Khan will be seen in a series of ad films

By Team PITCH

Marketing Moments
realme gets Shah Rukh Khan as brand ambassador

The first product Shah Rukh will endorse is the realme 11 Pro Series 5G

By Team PITCH

BrandTalk
We’ve managed margins well despite cost headwinds: Gunjit Jain, Colgate-Palmolive

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

By Nilanjana Basu

Marketing Moments
Return of Shein, BGMI and more: Can they win back...

The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them....

By Shantanu David

Marketing Moments
Ashish Bhasin launches new venture 'The Bhasin Consulting Group'

The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth

By Team PITCH