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Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs....
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy,....
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
