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Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

BrandTalk
'In times of distress, customers can hide but responsible brands...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans,....

By Ritika Raj

Marketing Moments
Clovia steps into personal care category

Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has....

By Team PITCH

Marketing Moments
WOW Skin Science and PVR collaborate to premiere Tamil film...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science,....

By Team PITCH

Marketing Moments
Mirum to implement salesforce marketing cloud solutions for Careers360

Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space....

By Team PITCH

Marketing Moments
Kia announces new brand purpose & slogan, drops 'Motors' from...

Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new....

By Team PITCH

Marketing Moments
Creative Mandate for Vega goes to Leo Burnett

The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for....

By Team PITCH

Marketing Moments
Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan,....

By Ruhail Amin