commerce

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships

Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...

This collaboration is a strategic move to enhance ICC’s mission of empowering businesses

Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones...

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...

According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other...

With AI offering personalised experiences, large e-commerce players are using custom enterprise-grade AI solutions; affordability of SaaS models has democratised access for smaller players too

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

Quick commerce platforms have proven their relevance by addressing the need for speed & convenience, shared Meghna Apparao, Director of E-Commerce & Retail, India, at...

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations

Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

Revenue of the e-commerce giant rises 13% to $143.3 billion

Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...

With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year

Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets...

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to...

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence

The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...

Industry watchers note that the e-tailer festive ad spends may be at the same level as last...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...

Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour...

Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in the market that you offer...

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...

~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...