business

Celebrating four and a half decades of business journalism while looking ahead to India@2047

The microsite allows business owners to create personalised business posters and their own tagline

UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding

As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...

Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025

Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar

Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers

Sourav Majumdar has three decades of experience in financial journalism

Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...

As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly

Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...

The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...

Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs

Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil

Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by...

In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion

The merger agreement between Zee and Sony was to be closed by Dec 22, 2023

Digital platform Zee5 saw a revenue jump of 59%

The media group has posted Rs 142 crore as advertising revenue for the quarter

During this academic pursuit, Singh will continue her pivotal role at NDTV

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...

Malhotra was earlier with Unacademy

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

The mandate includes TV, Print, Radio, Digital and OOH

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...

Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...

According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...

Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...

Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...

The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...

Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...

Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....

In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...

Subscription revenue for the quarter was up 14 per cent at Rs 427.04 crore from Rs 375.65 crore for the corresponding quarter ended September 2019...

Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...

Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...

The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...

The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

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