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In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
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Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
The campaign features an interactive experience where users can change the car’s colours using their TV remotes
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and...
Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of...
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Khurrana will spearhead campaign named #TimeToWobble
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...
The Bengaluru-based poultry brand is the first meat retail brand in India to adopt this globally recognised system to assess customer service and branding...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
A handy guide