Claudine Cheever has been appointed Chief Marketing Officer of Pinterest, while Lee Brown has taken on the role of Chief Business Officer
Most recently served as General Manager and Vice President for India & South Asia at Elastic, where he spearheaded rapid expansion and positioned India as...
Experienced content and strategy professional takes charge to drive regional branded initiatives and storytelling across the South Zone
Business news channel adopts updated branding to reflect modern storytelling and strengthened market presence
New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape
Experienced news leader steps into a key strategic role to advance ABP News’ editorial and business priorities
Veteran marketing leader steps into expanded role to drive growth and audience engagement across key Asia-Pacific and New Zealand markets
After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026
Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape
Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace
Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.
The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration
Veteran journalist’s new prime-time show focuses on stories of youth, citizens and digitally driven conversations
New appointments underscore the network’s push toward integrated content and brand-led solutions
The campaign taps into cultural insight: the most emotional, reflective moments of a wedding day often happen inside the car – just before the big...
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In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
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Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
The campaign features an interactive experience where users can change the car’s colours using their TV remotes
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and...
Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of...
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Khurrana will spearhead campaign named #TimeToWobble
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...
The Bengaluru-based poultry brand is the first meat retail brand in India to adopt this globally recognised system to assess customer service and branding...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
A handy guide