Tanzila Shaikh STORY
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Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the....
'When IPL and elections overlap, brands seize a massive media...
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....
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Show me the money! How much do India's top influencers...
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation....
Jaibeer Ahmad named Managing Partner - North at VML
Jaibeer Ahmad will be directly reporting to Babita Baruah
From ironing boards to boardrooms: The tedious journey of Indian...
India is more than just its metros, say experts who aver that real progress may come only when brands catering....
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
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Production budget has not grown as expected: Ad director Vinil...
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial....
Is adland up for the 'sex talk'?
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to....
How Binaca struck the right note with Ameen Sayani's voice
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in....
Marks & Spencer calls for creative pitch
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Megha Tata moves on from Cosmos Maya
Megha Tata was appointed as the CEO of the animation studio in October 2022
Swati Bhattacharya steps down as FCB India CCO
Swati Bhattacharya has over 25 years of experience in advertising
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line....
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that....
Cinema advertising a hit again, courtesy box-office successes
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for....
Hyper-personalization to niche markets: What marketing trends await us in...
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Umma Saini joins Schbang as CCO, Rayomand Patell moves on
Sources have confirmed with e4m that Saini will head the creative unit of the agency
2023 adland business review: Cheers for some, challenges for others
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups....
Influencer Marketing in 2023: The year of rise & regulations
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
‘Programmatic advertising promises to bring efficiency at scale’
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....
Leo Burnett Mumbai Names Saurabh Dahiya As Exec Director -...
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Will ‘dark pattern’ guidelines lead to brighter days for businesses?
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'?....
2023: When advertising said, 'Hi, AI'
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on....
Why Telegram is proving promising for marketers
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing....
Animal: Big brands on the prowl in Ranbir Kapoor starrer
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the....
Sixer for OOH: Brands paint the town blue for World...
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....
Why brands are betting big time on cricket's old-timers
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say....
Halloween: Indian brands try every trick (and treat) from the...
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
When story is star: Why some brands have dropped celebrities...
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea....
World Mental Health Day: How the adland cares for its...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....
Wunderman Thompson bags mandates for Pro Kabaddi League, NPCI's UPI...
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
World Cup in the festive months: A win-win for brands?
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
Pitch Perfect: How AI is helping agencies win new businesses
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up....
Lost in translation? The curious case of agencies and ASCI...
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Tapping the trend: What's inspiring ad world this cricket &...
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
Will be focusing on regional content: Samira Kanwar, VICE
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....
Dentsu Creative India wins integrated media mandate of Gulf Oil
The brand was previously associated with DDB Mudra
Consumers are too aware and they can tell when the...
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign &....
What’s making OOH out of the world?
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say....
Love for freedom: How India's independent ad agencies are marching...
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....
'Drink More…Water' is our first digital-first campaign: Ishwindar Singh, Pernod...
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....
Can Sebi rein in the unruly finfluencer?
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated....
Why Samsonite works with influencers along with Virat Kohli
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities....
Don’t worry about the metals, keep doing the great work:...
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes....
Cannes Lions 2023: Ogilvy India bags Grand Prix; total 7...
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in....
Cannes Lions Day 3: India bags 4 Silver and 6...
While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative,....
Cannes Lions Day 2: Six metals for India; FCB Group...
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
ASCI’s strike on ‘dark patterns’ lead to brighter days for...
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Adland gets Jamtara-ed! Job scam has industry on guard
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and....
India is now a big game-changer in the business of...
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his....
War on wokeism: How can brands come out unscathed this...
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their....
Sports is an integral part of our ethos as a...
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....
Worth a shot: Why are brands teaming up with non-cricket...
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....
How creative tech is scripting a new future in Indian...
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
‘Kaala teeka’ campaign row: A case of coincidence?
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out....
E4M Exclusive: Cannes Lions 2023: Two leading agencies send ‘similar’...
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?
We have adopted a hybrid marketing strategy with focus on...
The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping....
Behind Wondrlab’s Cannes Lions Entries: The Unheard Playlist & Artificial...
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance....
Micro-influencers playing big roles for brand marketing
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....
We want to make Pizza Hut India an everyday brand:...
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan....
