Tanzila Shaikh STORY
Tanzila Shaikh

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Marketing Moments
Cannes Lions 2023: Ogilvy India bags Grand Prix; total 7...

Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in....

By Tanzila Shaikh

Marketing Moments
Cannes Lions Day 3: India bags 4 Silver and 6...

While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative,....

By Tanzila Shaikh

Marketing Moments
Cannes Lions Day 2: Six metals for India; FCB Group...

Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze

By Tanzila Shaikh

Marketing Moments
ASCI’s strike on ‘dark patterns’ lead to brighter days for...

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

By Tanzila Shaikh

Marketing Moments
Adland gets Jamtara-ed! Job scam has industry on guard

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and....

By Tanzila Shaikh

Marketing Moments
India is now a big game-changer in the business of...

The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his....

By Tanzila Shaikh

Marketing Moments
War on wokeism: How can brands come out unscathed this...

Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their....

By Tanzila Shaikh

Marketing Moments
Sports is an integral part of our ethos as a...

Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....

By Tanzila Shaikh

Marketing Moments
Worth a shot: Why are brands teaming up with non-cricket...

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

By Tanzila Shaikh

Marketing Moments
Retail therapy: Decoding Myntra’s love for celebs

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....

By Tanzila Shaikh

Marketing Moments
How creative tech is scripting a new future in Indian...

Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity

By Tanzila Shaikh

Marketing Moments
‘Kaala teeka’ campaign row: A case of coincidence?

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out....

By Tanzila Shaikh

Marketing Moments
E4M Exclusive: Cannes Lions 2023: Two leading agencies send ‘similar’...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

By Tanzila Shaikh

Marketing Moments
We have adopted a hybrid marketing strategy with focus on...

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping....

By Tanzila Shaikh

Marketing Moments
Behind Wondrlab’s Cannes Lions Entries: The Unheard Playlist & Artificial...

Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance....

By Tanzila Shaikh