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WPP Media will work closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital and ecommerce initiatives for greater business impact

Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global community management partner

In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...

Here’s your weekly forecast of what rained gold and what just got washed away

The mandate covers media planning and buying, digital strategy, and execution

Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of the comfort zone of television...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account

The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...

At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance

Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

The mandate was earlier with Madison World

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...

Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns

The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum

Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...

As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development

At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems...

Wonder Cement has partnered with BCCI and was the official umpire partner for IPL

inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!

Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more

Prior to this, Pooja Asar was with Paytm as Vice President- Marketing

Adds thoughtful colours to the game through brand association with six teams

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years

The advertising veteran breathed her last on Sunday

Capossela departs after 32 years with the US-based tech giant

The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...

The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming 2020 was a breakthrough...

First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...

Nature's Essence has an omnichannel presence Mullen Lintas has recently won the creative mandate for Nature's Essence, a skincare and haircare brand backed by...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...

The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...

The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...

The company which currently employs 48,000 staff members will reportedly downsize its workforce by 6,000 jobs ...

He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...

Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...

Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...

The channel has said it’s going to be ‘bigger, bolder, brighter and better’

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...

Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...

The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...

The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...

Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...

Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...

Sharp, the manufacture

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...