Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Pitch Feature
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

Marketing Moments
WhatsApp Ads: A good call for B2B, B2C businesses

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its....

By Shantanu David

On The Move
Aditi Choudhury joins EssenceMediacom as Creative Strategy Director, APAC

Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years

By Team PITCH

Marketing Moments
A legend & a surrogate mother to everyone in media:...

The advertising veteran breathed her last on Sunday

By Team PITCH

On The Move
Takeshi Numoto to take over as Microsoft CMO after Chris...

Capossela departs after 32 years with the US-based tech giant

By Team PITCH

Marketing Moments
Every EssenceMediacom office is an individual country: Navin Khemka

The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency....


Marketing Moments
Dish TV dismisses request for EGM to remove independent shareholders:...

The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors

By Team PITCH

Marketing Moments
Goafest 2023 Day 1: EssenceMediacom is Media Agency of the...

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

By Team PITCH

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH