A three-year licensing pact positions Disney as Sora’s first major content partner, blending AI innovation with the magic of Disney storytelling and marking a new...
OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.
The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives
WPP steps away from re-pitch while Ogilvy retains long-standing creative duties
Jewellery brand doubles down on continuity as it scales its retail presence across India
Three-year deal puts the Indian water brand on UAE national team jerseys
The award-winning agency joins Havas Play as the group strengthens its immersive brand experience offering
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini and Nitanshi Goel join the brand ,rolls out a six-film series spotlighting performance across sport,...
United Breweries brand ties up with BCCI as Women’s Premier League continues to grow nationwide
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...