Following a competitive pitch, the partnership now extends to AI-led SEA strategy and execution across more than 150 markets worldwide
From title sponsorships and hydration tie-ups to data-led runner engagement and community-building efforts, marathons are no longer treated as standalone sporting events
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Veteran Media Leader to Drive Revenue Growth and Strategic Brand Partnerships for Brut’s Expanding India Operations
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The association covers Mumbai Indians, RCB, Delhi Capitals, Gujarat Giants and UP Warriorz, strengthening BKT’s commitment to women’s cricket and inclusive sporting platforms
Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform
Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.
The tournament’s fourth edition is scheduled to take place from January 9 to February 5, 2026.
Emerging investment trends show film and content studios partnering with financial backers to fuel growth, scale operations and expand creative output
International tennis star to champion women’s athletics and promote the brand’s active lifestyle offerings
E-commerce firm strengthens global leadership with strategic hire to expand cross-border operations and partnerships
Olympic champion enters sports entrepreneurship with a management company aimed at nurturing athletic talent and expanding commercial opportunities
Strategic investment enhances collaboration between music and film content, expanding opportunities in India’s entertainment ecosystem
Global music powerhouse expands footprint in Indian entertainment by partnering with leading film production banner
As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture
Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Intensifying competition, creator costs and offline expansions push beauty brands to invest more in content, omnichannel visibility and strategic storytelling.
Bollywood star fronts new “Me Time = Rich Marie Time” campaign as the biscuit brand strengthens its presence
Partnership aims to scale high-performance, low-cost AI inference while Groq continues as an independent company
Long-time PepsiCo leader steps into expanded role as the company sharpens its customer and growth strategy.
Automaker Enters Exclusivity Phase After Nine-Month Agency Pitch
WPP to lead creative mandate across brands, while Publicis handles media, commerce and Neutrogena creative globally
Agency Appointed AOR for Woolite, Resolve, Rid-X and Easy-Off
Academy signs multi-year global partnership making YouTube the official home of the Oscars through 2033
Equity-linked deal secures exclusive music rights and signals shift away from in-house film production
Veteran policy and advocacy leader takes charge as foundation deepens engagement with India’s development agenda
Raman Kumar Chugh to lead India operations as Gulf News sharpens focus on cross-border brand outreach
Hero MotoCorp’s electric mobility brand ties up with KKR to tap younger fans and sport-led cultural influence
Industry veteran takes charge as the label sharpens its focus on Tamil, Telugu, Kannada and Malayalam markets following the Divo acquisition
A three-year licensing pact positions Disney as Sora’s first major content partner, blending AI innovation with the magic of Disney storytelling and marking a new...
OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.
The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives
WPP steps away from re-pitch while Ogilvy retains long-standing creative duties
Jewellery brand doubles down on continuity as it scales its retail presence across India
Three-year deal puts the Indian water brand on UAE national team jerseys
The award-winning agency joins Havas Play as the group strengthens its immersive brand experience offering
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini and Nitanshi Goel join the brand ,rolls out a six-film series spotlighting performance across sport,...
United Breweries brand ties up with BCCI as Women’s Premier League continues to grow nationwide
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...