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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part....
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with....
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move....
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger....
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights....
Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number....
