mobile

WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones...

Sajith Sivanandan was the CEO at Disney+ Hotstar

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, according to TAM data shared exclusively with...

Aniket Kulkarni joined Pioneer in December 2023

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers...

Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company

Tathagat Jena has been associated with HMD for close to 2 years now

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

InMobi's profit too sees a huge jump of Rs 89 crore

With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year

Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023

From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research

BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...

The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...

The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and...

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app...

Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...

The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...

e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...

Kiran will be responsible for customer-centric product innovation and overall business growth Whistle, a mobile marketing start-up, has appointed digital marketer Satya Kiran as its...

Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...

Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced a major adoption milestone for...

It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...

For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...

Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...

Content marketing has become an important part of most brands’ and marketers’ playbooks. And rightly so! Our daily lives are inundated with ads. Creative...

NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in one of the most influential icons of this...

Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...

Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...

WATConsult, India’s most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on consumer perception and effectiveness...

Putting

Experts predict that India will witness 2.4 crore more cars on t

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