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At e4m TechManch 2025, Maruti Indoria of Times Network makes a sharp case for premium targeting and live influence

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...

In this role, Dorelle will drive the agency’s strategic expansion, strengthen its market position, and spearhead its next phase of innovation and growth

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts

Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now...

Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai

Actress to feature in the brand’s latest campaign – Sprite, Thand Rakh

Jasprit Bumrah who turns 31 on December 6 is a brand icon and a picture of resilience and precision

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers

Jim Sarbh will endorse Hush Puppies’ ‘PartyReady’ collection

Aditi Rao Hydari celebrates her birthday on October 28. We look at some of her brand associations and dazzling endorsements

While the veteran actress hasn't been a frequent face in ads like her contemporary celebrities, her select appearances carry a certain gravitas

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program

inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said

Virat Kohli will promote Neo Bharat Latex Paint

Ayushmann Khurrana is also UNICEF’s National Ambassador for India

'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor

'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand

SRK has joined Tide India as its brand ambassador

Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India

Jane is currently CEO of Landor & Fitch

Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital...

The partnership is for a period of two years

If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...

The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle

In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'

As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints

Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health

Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world

Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said

Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...

As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...

Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...

Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...

Aaryan is to be the Bold-New Face of the Brand Doritos®, India’s No.1 Nacho Chip brand* from PepsiCo India, has enlisted leading Bollywood actor, Kartik...

The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...

Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...

Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...

Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...

  Treeview TVs promise honesty at every step - honest prices, honest technology and an honest service network     Treeview Co. Ltd., India’s preferred...

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...

Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...

Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....

Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...

Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local  MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...

Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...

Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...

The actor who recently portrayed math whiz Shakuntala Devi will feature in Cuemath's new ad campaign Cuemath, the math learning edtech platform has associated with ...

The Beauty Co., has announced Indian YouTube personality and social media influencer, Sejal Kumar as their brand ambassador. Sejal Kumar’s association will...

Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...

Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited...

WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...

As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...

Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...

The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...

The award-winning actor will represent Syska Brand SYSKA Group today announced that it has roped in Bollywood actor Rajkummar Rao as the new face of...

The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Robertson was previously Executive Creative Director at Landor ACG Group, the world's only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry has announced the...