britannia

In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...

The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia

Talented has taken it upon themselves to make Britannia Good Day chai’s best mate by removing the product from the ad altogether

Britannia Good Day’s #AGoodDayAtMahaKumbh is a collection of untold stories at the congregation

Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits

'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth...

Amit Doshi was the Business Head for Biscuits, Creme Wafers and Salty Snacks

With ‘Nature Shapes Britannia’ creating a buzz around sustainability, the OOH industry is headed towards an eco-friendly and purpose-driven future

The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune

Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India

Arsiwalla was with the company for four years

79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...

To make courses on martial arts and self-defence more accessible to the masses, Britannia Tiger Krunch has collaborated with Udemy As part of its ongoing...

A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...

Britannia Treat Crème Wafers launches new INR 10 pack on Grofers Britannia Treat Crème Wafers are a perfect, quick on-the-go snack for children which...

The launch of www.BritanniaGifting.com Britannia is making this Diwali special with Shubh Kaamnayein, an exclusive gifting range, by launching www.britanniagifting.com, a...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs   With a 100-year legacy and...

Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products in stores nearby. Given the...

GREY group India has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by GREY Bangalore. When you get caught...

FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...

Britannia is marking its centenary year with a multi-media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to....

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The Internet, which has till now been taking h