marketing-trends

FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated

Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform

Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand

Despite shifts in consumer preferences and competitive pressures, Santoor strengthened its positioning through strategic communication and brand consistency

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement

Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.

From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.

The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.

Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement

From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.

2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...

Why Advent Calendars Are Becoming Big Business in India

From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten

From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales

Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends in the evolving marketing world

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...