Tags STORY
BrandTalk
Consumers are too aware and they can tell when the...

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign &....

By Tanzila Shaikh

BrandTalk
‘More than half of SUGAR’s revenue comes from offline retail’

In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s....

By Team PITCH

Marketing Moments
Harvesting the festivities: Onam goes beyond just local brands this...

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical....

By Nilanjana Basu

BrandTalk
‘Digital as a component is higher than the category average...

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest....

By Team PITCH

Marketing Moments
Air India's new brand identity takes flight: 'We're in midst...

At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed....

By Team PITCH

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH

Marketing Moments
Ambareesh Murty: Bidding goodbye to the intrepid entrepreneur with a...

Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'

By Team PITCH

Marketing Moments
Licious brings famous foes – Clown, King & Colonel –...

The film has been conceptualized and developed by the internal creative and content team at Licious

By Team PITCH

BrandTalk
'Bajaj Capital’s brand revitalization is to align with current market...

Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of....

By Team PITCH

Marketing Moments
Can ONDC usher in a new dawn of D2C marketing?

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered....

By Shantanu David