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Marketing Moments
Consumer durables advertising on TV grew 2.5X in H1

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV....

By Team PITCH

Marketing Moments
Festive flavours: Greater focus on online audience, say retailers &...

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....

By Nilanjana Basu

Marketing Moments
Sting Blue launched with an 'electrifying' ad

The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’

By pitchteam

Marketing Moments
Skoda Auto Volkswagen India ad expenses down by 31%

Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

By Team PITCH

Marketing Moments
World Cup in the festive months: A win-win for brands?

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....

By Tanzila Shaikh

Marketing Moments
Kartik Aaryan roped in as brand ambassador of Drools

In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'

By Team PITCH

Marketing Moments
Disney+ Hotstar unveils 8 sponsors ahead of ICC World Cup...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and....

By Team PITCH

Marketing Moments
Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov

The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable

By Sonam Saini

Marketing Moments
Neeraj Chopra onboarded as brand ambassador for Noise's smartwatches

As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints

By Team PITCH

Marketing Moments
JSW Group names Neeraj Chopra as brand ambassador

The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses

By Team PITCH