Tags STORY
BrandTalk
'Wakefit 2.0 signifies our brand purpose of simplifying living for...

Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and....

By Ritika Raj

Marketing Moments
Cipla teams up with Pocket Aces for slice-of-life films on...

The partnership marks the pharmaceutical company’s entry into alternative content formats

By Team PITCH

Marketing Moments
'Manifesting blue skies, not blue covers,' Brands root for Ind...

Some best moment marketing posts from the usual players of the brandverse

By Team PITCH

BrandTalk
Pet parents want their lifestyle to reflect in their pets:...

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of....

By Team PITCH

Marketing Moments
IOA announces Liberty Shoes as Formal Shoe Partner for Asian...

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for....

By Team PITCH

Marketing Moments
Ranveer Singh 'unlocks' phone for WhatsApp's privacy campaign

Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock,....

By Team PITCH

On The Move
Bata India’s Anand Narang joins Vedant Fashions as Chief Marketing...

Narang was associated with Bata India for over seven years

By Team PITCH

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
Performance Marketing: D2C brands’ next avenue for revenue?

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....

By Team PITCH

Marketing Moments
Indian beauty brands put best face forward against global giants

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and....

By Kanchan Srivastava