madison

Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business

Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print

The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor

Yannick Bolloré, Chairman and CEO of Havas, spoke to Neeta Nair on the possibility of an acquisition of Madison World by the global network

Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom

Among the other key winners are Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited and Aditya Birla Capital

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close

The agency will be responsible for both traditional and digital media mandates

If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape

The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital

The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies

Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV

In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025

At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...

Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...

The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report

At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry

As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...

The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024

As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024

The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025

According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

The agency will be handling the entire media mandate for the beauty and personal care brand

The agency will be handling the entire media mandate for the beauty and personal care brand

Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023

The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...

The deal will begin in 2024 and will cover all major BCCI events until 2026

Puja Rai is a seasoned media professional with over 20 years of experience

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Pillai has 26 years of industry experience

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference

The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...

Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...

Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...

Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...

Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...

She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...

The account will be handled by Madison Media Plus out of Delhi RSPL Group, the makers of Ghadi detergent, has moved its TV business to...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...

Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update....