live

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Here’s your weekly forecast of what rained gold and what just got washed away

The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde

The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series

Ameer joined Lintas in 1996 and has been recognised as one of the longest-serving PR agency heads in the industry

Prior to this, Deepak Chaurasia was Consulting Editor at Zee News

Rana Yashwant will bring two shows every weekend on TV and digital platforms

Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...

Experts tells us whether drone advertising has enough wind under its wings to go from a niche trend to a mainstream marketing force capable of...

The remit encompasses global development of below-the-line marketing activities

The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan

Pankaj Rai was formerly Business Head of Wion & Zee Business

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

ShareChat's advertising revenue has increased 23% to Rs 315 crore

Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

The advertising & promotion expenses stood at Rs 340 crore

Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey,...

Gandhi is moving on after a 15-year-long stint with the company

The campaign talks of ‘taking a moment to savour the feeling’

Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan

Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands

The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.

Jitender Kumar was earlier with NDTV Group

Shamsher Singh was the Editor-in-Chief of India Daily Live

Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

With the campaign, the brand aims to empower communities living with HIV

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

The channel is led by senior journalist Shamsher Singh

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...

PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...

According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...

Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...

Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...

 Final Table Series is India’s First Live Streamed Poker Event defining the #GameBeyondLimits, suggesting the industry is #AllInForGreatness  The India Poker...

Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...

Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...

Masterclasses conducted with Mandira Bedi, Yasmin Karachiwala and Padma Vibhushan Mary Koma Cure.fit, the leading integrated health and wellness start-up, announces the launch...

In view of the rapid evolution of the coronavirus (COVID-19), Bisleri@Doorstep initiative encourages consumers to stay hydrated, boost immunity and ensures direct delivery...

Organizes meet & greet event as LFC’s official global car partner As the official global car partner of the Liverpool Football Club...

New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...

11-city tour will be hosted under Supermoon Music, a Zee Live IP  As if setting an attendance record for a comic...

Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

In its 10th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...