E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core....
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....
.jpg)
Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach....
.jpg)
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....
The team starts its season on March 23, and will take on the Delhi Capitals
