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Marketing Moments
BCCI sets cumulative base price for IPL partners at Rs...

Reports say that the price has been set for six associate and three special partner slots

By Team PITCH

Marketing Moments
Using tech has become quite native to the Indian audience:...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....

By Sonam Saini

Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

Marketing Moments
JioCinema sticks to last year's IPL ad rates: Well played?

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....

By Sonam Saini

Marketing Moments
IPL 2024: JioCinema rings in new year with old ad...

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is....

By Naziya Alvi Rahman

Marketing Moments
IPL title sponsorship rights fixed at Rs 1,750 crore for...

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore....

By Team PITCH

Marketing Moments
BCCI unlikely to allow Chinese brands for IPL title sponsorship

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines....

By Team PITCH

BrandTalk
We believe we have democratized sports viewership in India: Anup...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

By Shantanu David

Marketing Moments
BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency

By Team PITCH

Marketing Moments
You can’t make it as a brand without digital: Shivam...

At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and....

By Team PITCH