Tags STORY
On The Move
Cipla Health calls for review of Rs 200-crore media account

Madison is the incumbent agency

By Team PITCH

Marketing Moments
Saudi Arabia keen on buying IPL stake: Reports

As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant....

By Team PITCH

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Cipla teams up with Pocket Aces for slice-of-life films on...

The partnership marks the pharmaceutical company’s entry into alternative content formats

By Team PITCH

Marketing Moments
IPL franchises mulling public listing & raising pvt equity funds:...

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

By Team PITCH

Marketing Moments
What hit TV ad revenue in H1?

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV....

By Aditi Gupta

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

Report Watch
IPL brand value climbs 80% from last year: Report

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....

By Team PITCH

Marketing Moments
No appetite for marketing? Why food delivery apps saw a...

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their....

By Nilanjana Basu

BrandTalk
Going forward, no one should charge for cricket: Anil Jayaraj

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers,....