festive

CavinKare’s heritage haircare brand blends storytelling and user-generated creativity for Karthigai Deepam

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps,...

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...

IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with...

While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts

Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle...

Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance

With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing &...

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.

Showcases the transformative impact of digital education on small businesses

The campaign is crafted by FCB India

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify...

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair...

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year

The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were...

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on...

Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate...

The campaign has been conceptualized and produced by Happy Unicorn Levista Coffee has released a new TVC to celebrate the festival season. Commenting on the...

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

Showcases and promotes the exquisite regional art forms of India. Tata Tea Premium has introduced three limited edition festive packs which celebrate...

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...

Industry watchers note that the e-tailer festive ad spends may be at the same level as last...

Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...

Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and...

Shop for the latest festive collection from Mochi Mochi shoes launches its ‘Awesome Never Stops Campaign’ to introduce its new...

The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the pandemic and the likelihood of...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...

To drive sales for businesses offers attractive discounts, increase footfall during the ongoing festive season Paytm has today announced that its All-in-one POS devices are...

Equator Advanced Appliances, a US-based home appliance brand have introduced a huge discount of 33 percent as its one-time Special Festive Offer, making...

Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...

Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making pujo pandals in Kolkata safer...

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...

The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...

Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...

 Each limited-edition pack carries cool and cheerful messages This festive season, KITKAT brings a brand first innovation with ‘Glow-in-the-Dark’ packs to help youngsters #Celebreak....

An affordable premium gifting product inspired by taste the of Ferrero Rocher  Ferrero Rocher Moments is being launched with an integrated marketing campaign led...

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...

Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments...

Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...

Haier is offering flat 10 percent cashback and extended warranty on select models along with zero percent finance options Haier, a leader in...

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...

Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...

BIKANO Come Up with Exciting Range of Diwali Gift Packs & Sweets Fast food and snacks retailer Bikano, part of Bikanerwala Group, is...