Tags STORY
On The Move
Tribes acquires full ownership of Ignite & The Max

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

By Ruhail Amin

Marketing Moments
Diya Mirza says 'choose minerals not chemicals' in new ad...

The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens

By Team PITCH

Opinion
Is Influencer Marketing the Next Big Step for Consumer Brands...

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach....

By Abhishek Vyas

Marketing Moments
Behind Wondrlab’s Cannes Lions Entries: The Unheard Playlist & Artificial...

Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance....

By Tanzila Shaikh

BrandTalk
Govt advisory for inbuilt radio in mobile handsets to boost...

The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast....

By Team PITCH

Marketing Moments
AI: The big plan of the big tech world

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....

By Nilanjana Basu

Marketing Moments
IPL 2023 records live broadcast reach of 434.2 mn: BARC

The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)

By Team PITCH

Marketing Moments
All India Radio to be now called Akashvani

Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being....

By Team PITCH

BrandTalk
The Indian advertising industry is being taken more seriously now...

The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions....

By Tanzila Sheikh

Marketing Moments
M&E sector will grow by leaps & bounds with emergence...

The Union minister was speaking at FICCI Frames 2023 conference

By Team PITCH