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Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its....
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
