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Marketing Moments
Digital CAC on the rise: How are D2C brands keeping...

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....

By Sohini Ganguly

Marketing Moments
WhatsApp Ads: A good call for B2B, B2C businesses

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its....

By Shantanu David

Marketing Moments
AI will be the big thing that will change the...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....

By Shantanu David

Marketing Moments
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....

By Shantanu David

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca

Opinion
Next-Gen Marketing: The Trends That Will Shape 2024 and Beyond

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with....

By Prasenjit Basu

Opinion
Emerging Technologies and Marketing Strategies Shaping The Bathware Industry

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of....

By Arunima Yadav

Opinion
Marketing Trends Set to Define 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....

By Ashish Aggarwal

BrandTalk
“We Want To Be A Finacial Partner Rather Than Just...

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the....

By Ritika Raj