Tags STORY
Marketing Moments
Programmatic advertising in India: A hit as well as a...

In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more....

By Shantanu David

Marketing Moments
Eid ads: Family and togetherness take centre stage for brands

Our pick of some of the best Eid and Ramadan campaigns from around the world

By Team PITCH

On The Move
Kevin Vaz to join Viacom18

Vaz has quit as Disney Star’s Head – Network Entertainment Channels

By Team PITCH

On The Move
Byju’s-owned Aakash calls for creative pitch

Five agencies are believed to be participating in the pitch

By Neeta Nair

Marketing Moments
Bournvita gets bitter over sugar controversy: What should have been...

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the....

By Tanzila Sheikh

Marketing Moments
Snapchat launches AI-chatbot, AR-shopping suite & stories monetisation program

The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and....

By Team PITCH

BrandTalk
'GEC is all about family viewing, we all come together...

Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and....

By Sonam Saini

Marketing Moments
Various factors likely to lift AdEx this year

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim....

By Naziya Alvi Rahman

Marketing Moments
Malabar Gold & Diamonds appoints Alia Bhatt as brand ambassador

Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said

By Team PITCH

Marketing Moments
Apple launches first India store in Mumbai, people queue up...

The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex

By Team PITCH