Tags STORY
Marketing Moments
Now, open web programmatic under scanner: Are advertisers losing 23%...

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of....

By Kanchan Srivastava

Marketing Moments
Is Google not disclosing all about TrueView ads?

Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics....

By Kanchan Srivastava

Marketing Moments
Voice, Video & Vernacular: How Generative AI is impacting India’s...

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences,....

By Shantanu David

On The Move
'I take comfort in the fact that I'm leaving HUL...

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta....

By Team PITCH

Marketing Moments
MediBuddy launches new campaign with Amitabh Bachchan

The film showcases the convenience of video consultations with specialist doctors in just 10 minutes

By Team PITCH

BrandTalk
LinkedIn India’s revenue grew 4-fold in five years: Ashutosh Gupta

Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and....

By Kanchan Srivastava

BrandTalk
CTV in India can cross 60 million by 2025: Rajiv...

Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more

By Shantanu David

On The Move
Debasis Ray moves on from Tata Trusts as head of...

Reports say that Ray will be taking early retirement

By Team PITCH

Marketing Moments
Why is Google’s ad business under scanner globally?

After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that....

By Kanchan Srivastava

On The Move
Domino's calls for review of Rs 200 crore media account

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020