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Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort....
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as....
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent....
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Nath was previously with Swiggy as Head of Brand Marketing
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Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
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^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency....
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming....
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16 new categories and 70 new brands advertised in 35 matches of IPL this season
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FCB India has been handling the account since 2019
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Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
