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Marketing Moments
‘Digital Competition Bill will curb anti-competitive practices and ensure fair...

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and....

By Shantanu David

Marketing Moments
Digital’s dirty little secret: How to clean up the privacy...

Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts,....

By Shantanu David

Marketing Moments
The devil's in the digital: Can consumers & advertisers find...

Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the....

By Shantanu David

Marketing Moments
The CMO's Conundrum: How to make sense of the data...

With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....

By Sohini Ganguly

Marketing Moments
Cookie crunch kicks off first-party data race

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....

By Sohini Ganguly

Marketing Moments
Editors Guild of India says Data Protection Act hurts freedom...

In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose....

By Shantanu David

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
Trends in the FMCG Industry for 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

By Manish Aggarwal

Opinion
How brands Can Get Creative Using New-age Technology in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

By Kunal Luhar

Opinion
Navigating the Marketing Landscape: A Journey Through Tech Evolution and...

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the....

By Amit Kushwaha