data

Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions

Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data

The draft rules aim to operationalise the DPDP Act passed in August 2023, addressing key areas such as consent management, data localization, and data breach...

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns

A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts

Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and...

Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say...

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage

Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...

The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services

Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players

Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get...

With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of...

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism...

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread...

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...

Asks ratings body why it didn’t proactively disclose the MIB order

The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms

The earlier version of the privacy bill was withdrawn last year in August

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...

The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Datar will be reporting to Ranjan Bargotra, President, The Crayons Network Samir Datar has joined Crayons Advertising as Senior Vice President to head the Delhi...

e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...

What happens when one of the biggest social media giant is accused of data breach? The recent Facebook- Cambridge Analytica saga revealed that the information...

Chrome Data Analytics and Media the primary research company conducted an in-depth survey on the youth channel consumption pattern in India. Youth channels are constantly...