Tags STORY
Marketing Moments
Why is Sony TV seeing a drop in viewership?

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

By Sonam Saini

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
TV subs revenue down 4% in FY 2022-2023: TRAI

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%

By Sonam Saini

Marketing Moments
We must acknowledge the shift towards OTT platforms and adapt...

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....

By Chehneet Kaur

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
5 tasks awaiting MIB Secy Sanjay Jaju

Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks....

By Chehneet Kaur

On The Move
Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been...

Sanjay Jaju has helmed various public service roles across departments and earned several laurels

By Chehneet Kaur